Small Business Marketing Successes
The 21st century and the global recession have certainly put the cat among the pigeons where small business is concerned but there are many straightforward no-cost and low-cost solutions for small businesses to maintain and even increase market share.As small retailers find they cannot compete against giant conglomerates they eventually close their doors unless they can offer more to their clients. This is only done with smart promoting and offering more value and a better experience to the local shopper.
So, what's the answer for small business survival?
People who've got a brick and mortar business have a huge challenge on their hands particularly if they sell anything that is also at the giant chains.
To sell the product successfully, you have got to be an expert in your field and unique in what you do. You must provide best buyer services to attract and retain clients.
3 of the things large box stores don't offer are uniqueness, experience and buyer service. These are the same 3 things that a local business can and should provide.
Shopping at small local businesses is a matter of small community sustainability, because they're the core of a community. they family, neighbors and friends, they are invested in the community professionally and personally.
Its astonishing how many small businesses don't consider it necessary to have a website. They perhaps are not aware Google essentially loves small business and always will pull a small business to the apex of a search page, just by somebody putting in the name of a town and whatever they are on the lookout for.
This is an enormous advantage to a business owner. Make use of local directories, for example through the local Chamber of Commerce, where you can list your internet site, frequently for a small fee or for free.
Many small business owners are convinced that starting and maintaining a site will cost them a lot of money and is difficult. But that is not correct.
Cheap construction and upkeep of website has itself has now become a small scale industry. There is often a local resident who would love to support the community by assisting you with a very low cost business online presence. Some communities have taken this on to revive and support local community amenities.
You will need to buy a domain name (GoDaddy is a good option) for your website address to get started, then the rest is just a simple process of getting hosting for a small monthly fee (I like to use HostGator for this) You can set up your website directly from HostGator.com. Now you are in business online
Now All a small local business needs is a Google map of where they are, a page explaining what they do, a section that gives opening hours and contact details, some great photos and perhaps a history of the business and that is it!
Add an opt in box and you have provided yourself an opportunity to promote a monthly newsletter to send out, coupons can be sent and sales announced, and with the addition of some affiliate advertizing the site can basically make the business owner some additional money even after covering the minor costs concerned.
The goal of marketing is always to build a list of loyal customers that can be contacted and provided with information about the best deals available at your local small business.
A business website must provide exceptional customer service, helpful info and must market itself as a unique brand like any other business
While it is often difficult to compete with big business, tough competition means you must use well thought out online marketing ideas and SEO strategy, particularly to build a subscribers list.
Keep in mind that the goal of marketing is always to build a list of loyal customers that can be contacted and provided with the best deals available right at your back door in your own community at your local small business.
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